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The British Army: Recruitment
With a tone of voice that resinates in your bones, this is a brand that you can feel (not just recognise) at 100 yards. Whilst technically one client, this account comes with countless possibilities and so many interesting opportunities.
Projects
- Army Reserves
- Army Officers
- General Army recruitment
- 11 Days campaign
- Digital - social media platforms, website, blog, banners etc.
- Print - posters, press adverts, leaflets etc.
RBS: Call Centre
THE BRIEF: Create a billboard to attract people from the Barclay's Call Centre in Dudley, which was about to close, to join the RBS ones in the area. The media spaces were positioned on a number of sites that are on the way to the and from the Barclay's site.
THE EXECUTION: Less is most definitely more. The two executions which went live, said everything the target audience needed to know. They were already looking out for another role and this certainly got their attention. It's quick to read, easy to remember and was highly effective.
NHS: Senior Nurse Manager
Even though the USP for this role was a significant investment in this department, the budget for this press advert was minimal. We didn't let that stop us from creating something visually impactful with in-house resources and bringing to life a great idea.
MSN: Online Media Sales
We had to find the differentiator when adverting online media sales through a printed press advert, whilst being mindful of our tone of voice. By turning a home staircase into a similar experience of the escalators in the Underground, we were able to illustrate the impact and potential scope of this opportunity.
West Yorkshire Police: Emergency Services
Approximately 35 million 999 calls are made in the UK each year, but a staggering 75–80% of these calls are not considered to be emergencies. That's one every three seconds.
The vast majority of these aren't malicious, they're due to a lack of education or understanding. Listening in to a sample section of actual calls for research, it made us realise quotes from real calls were far more of an eye opener than than anything we could make up!
Elements
- Billboards
- Adsels
- Bus sides
- Phone box decals
- Press adverts
- Ambient - beer mats in local pubs
McDonalds
COFFEE PROMOTION: Proactively designed, then handed out to office receptions within a short walk of a McDonalds.
POUND SAVER MENU: Promotional ambient campaign. Fun fact - It is illegal to destroy coins in the UK, but legal to deface them. For banknotes the reverse is true, it is legal to destroy them but illegal to deface them.
D&G: Branding & creative
Joining the in-house Creative team and Marketing department for an insurance company was a brilliant opportunity to bring all external agency projects in-house. Raising the profile of the wider team and increasing skills sets has also led to high-profile client wins including John Lewis, EDF, Frontier (Whirlpool US) and Wren.
As a brand guardian, I focused on increasing engagement and understanding of our tone of voice, branding and business objectives. This is applied across all communications including B2B and B2C, in print and online.
Elements
- Branding
- B2B
- B2C
- Internal communications
- Print - posters, DM, leaflets etc
- Digital - website, blogs, social, banners etc
- Events sponsorship (Brighton Pride) and social engagement
Capita: Call Centre
SSE: Billboards
Ambitious government targets for smart meter installations by energy suppliers for their customers was launched in 2018. Until early March 2020, around 19,000 smart meter installations were taking place each day.
This initiative meant that Smart Meter Installers were in very high demand by recruiters, which encouraged SSE to explore bolder messages. These were designed to go up on billboards in supermarket car parks where EDF employees were known to take their lunch breaks.
Sainsbury's: Quality Innovation Teams
These teams are on a mission to look into every single detail and angle of 125 major product range reviews. This approach was designed to bring these missions to life and under pins them with real examples of what Sainsbury’s has already achieved. There’s a lot going on in the visuals; the more you look, the more you see going on, much like the products.
It’s on.
These missions are going to need doers, thinkers, risk takers and team players. We’ve packed the visuals with action and intrigue. Overall, it always shows the team working together to discover new ways to improve the product and find out how small changes can make a big difference to customers every day.
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MISSION MILK IT: IMPROVE OUR DAIRY FREE RANGE
Your mission will be to play a major role in 125 major project range reviews. From our new Quality Innovation hubs based in store you'll get closer to our products than ever before. No detail over looked.No ida too bright. No decision too bold. You'll have all the data you need to back up your thinking and the customer insights you need to inspire you. Together we can make every mission as rewarding as it is exciting.
Menarini: Modern Masters
After a major recruitment drive Menarini wanted to ensure a smooth onboarding for the new teams with varied experiences and expectations. We created a bold identity and series of values which ensured they all hit the ground running in the same direction!
Elements
- Training Masterclass
- Microsite
- PP templates
- Postcard activation
- Installation
ARC Car Wash: Ambient promotion
What if having a nice clean car wasn't just for show? What if it was potentially saving you from expensive damage to your car? Leaving bird poo, petrol dribbles, and grit/road salt all damage car paint work.
We created (easy peel) vinyl window stickers that were put onto car drivers windows, that looked like a giant bird poo when you first approached the car. We also shared our message on the handle of petrol pumps, and handed out leaflets printed on sand paper.
Congleton Council: Senior Planners
This full page press advert was supported with a microsite and ambient stickers of the spiders web copy placed in bus shelters around Congleton.
Senior Planning Roles - up to £45,401
Our plans for re-development stretch further than the eye can see. Yet each and every one of them demands real attention to detail. Why? Because the building and sites we're working on radiate character from every nook and cranny. Character and charm that we're not in any hurry to sweep aside. As you might imagine, these are ambitious plans. They're also pressing. That means you'll need to approach each of your varied projects with a hands-on approach and a careful management. That's not to say you'll need go bring a feather duster with you. You will, however, need to bring your expertise, TLC, enthusiasm, tact and a loving attention to detail. Come and help us to blow the cobwebs at www.congletonplans.co.uk
National DNA Database: Research Analysts
Digital banners - sometimes it's better to say more with less.